Have you ever picked up a business document, started reading and realized you don't have a clue what it's about? You simply cannot get your head around the abbreviations or acronyms, don't understand the terms used, and find the message lost in translation?
This is a common problem but one that can be so easily avoided. Let's look at why this happens and how you can make sure your writing doesn't succumb to the same malaise.
Why do people write like this?
Two reasons - expectations and ego. In some organizations - and in my experience local bodies or councils are particularly guilty of this - writing this way is the norm. Everyone who works there is expected to write like this. And if you're a new employee, you'll be keen to follow what is common practice, even if it isn't best practice.
However, those who write this way without the excuse of expectation, often do so because it makes them feel important. They're heading up the employment ladder lickety-split and out to make their mark. Whether or not their message can be read is not as crucial to them as impressing their boss. Of course, this defeats the purpose of a business document which is to get across one or more key messages.
How to write in a way people can understand
There are several things to keep in mind when writing for an audience. The first is keeping in mind what they know already that you don't have to explain. There ma
No comments:
Post a Comment